Beacon technology has allowed us to send targeted and well-timed push notifications to fans with in-game promotions, early attendance bonuses, and event updates.Minnesota WildTim Kirschbaum
[We] have seen a 32 percent increase [YoY] in student attendance, and sports such as soccer and volleyball are hosting crowds like never before.Florida StateDrew Longenecker
FanMaker helps make prize redemptions seamless for our fans, it’s never been easier to spend points and meet a player!Houston DynamoKimberly Sutton
Our attendance at football grew over 10 percent versus last year and baseball over 200 percent.Coastal CarolinaMichael Jacobs
We have received some strong positive feedback from season ticket holders when we ‘back-granted’ points for their longevity.Univeristy of MarylandMarty Summa Jr.
[On Switching] FanMaker provided significantly greater flexibility and more robust features in terms of data integration and reportingEastern MichiganTony Orlando
Shape Fan Behavior with Targeted Rewards
Rank & Status
Are you Gold, Platinum Level? Membership levels automatically rank and motivate fans to work for status. Top levels can be earned or purchased for an added revenue stream.
Connect & Earn
Fans connect external accounts to earn points for user generated content and social engagement. The action feed is always fresh, tailored to each individual fan and your preferences
Fans earn points for attending events, with bonuses for lower demand events, as well as arriving early and staying late
Points for Purchases
Reward every dollar spent on merchandise, concessions or tickets, automatically
Reward offline activities with promotional codes, great for radio, TV, and print materials
Offer points for survey answers, one question at a time. Yields high participation rates and questions can be tailored for specific fan groups using segmentation tags
Includes Customizable Website & Apps to Match Your Brand
Choose from several welcome screen templates or build a fully custom design
iOS & Android Apps
Dedicated native apps are included for Apple iOS as well as Android
Presenting sponsors gain valuable impressions through design inclusion
Integrate into Existing App
The FanMaker rewards mobile experience can be embedded into your existing team app via web view and our SDK
Actionable Insights On Every Fan
Ticket Renewals & Purchases
Fans earn points for every ticket they purchase. With the power to bonus early renewal, payment plans, individual events, and seat locations you can encourage needle moving behaviours
Food & Beverage
Grant points for every concession purchase even award bonus points for specific SKUs and locations. Rewards generate a 10-12% lift on the average purchase. Use favorite food and location data to surprise and delight on game night
Gain valuable insight into fan preferences and favorite players by rewarding merchandise purchases. Award bonus points for specific SKUs effectively offering a discount without decreasing revenue
Know when a fan arrived, how long they stayed, and what they did during their visit, powered by FanMaker Beacon technology. Determine where fans went before and after the game as well, identifying sponsorship and engagement opportunities.
Powerful Prize Store
Contests & Auctions
Offer money can’t buy experiences via contests and auctions in the prize store, allowing participation by everyone from the newest members to your biggest supporters.
With tag segmentation give all fans a tailored experience that matches your objectives. For example, expose a special prize to season ticket holders with Club seats only, or hide a set of prizes from single game ticket buyers.
Easy to use administration and front line staff accounts make fulfillment easy. Orders can be shipped, picked up, or delivered digitally.
Realtime Admin Dashboards
Speed up Renewals While Surprising & Delighting Fans: The Minnesota Wild
Your Activation Coordinator is your single point of contact at FanMaker and is accountable for ensuring your rewards program is customized to achieve your organization’s specific goals. Reach your activation coordinator every day via phone, email, or live chat inside the admin.
With over 100 teams on the FanMaker platform, and 1,000,000 rewards members we have extensive experience and expertise to share. Through webinars, one-on-one consultation, email newsletters, and our blog you will always be exposed to best practices from the industry and examples from your peers. Your activation coordinator will use this data to help strategically guide your success.
Reward every concession or merchandise purchase, providing an average 10% revenue lift among rewards members. FanMaker supports any POS with an API or transactional reporting.
All data collected is available for your CRM or Data Warehouse, including profile information, attendance data, social media engagement and more. Use our API, or integrate your CRM directly.
FanMaker provides clients and third parties access to a RESTful API for access to data, point granting, point spending, checking in and more.
FanMaker beacons let you interact with your fans like never before! Beacons are tiny bluetooth devices that detect your fan’s location (even if their phone is in their pocket). Place beacons at the entrance of your venue, in your stores, at sponsor locations or even on your mascot! When fans walk past a beacon, award them points or send them intelligent push notifications. FanMaker beacons are incredibly tiny, affordable, easy to install, and have a 2 year battery life.
Already Have Beacons?
FanMaker works with any third party bluetooth beacon system.